Harajuku Fashion: Decora & Fairy Kei

In this blog I will tell you a bit more about the Harajuku fashion styles Decora and Fairy kei.

Pictures by www.japanesestreets.com
Japanese streets is a fashion photo webpage from the Dutch journalist Kjeld Duits.



Decora is a very cheerful , busy and childish clothing style from Japan.
Like a lot of the alternative fashion styles in Japan this style started in the 90’s,
how exactly remains unclear.
On some websites you can read that the young people took inspiration of Tomoe Shinohara,
A Japanese singer and actress who looked very colorful,
but in the same time other pages deny this.

But if I would give you my own theory, I think the colorful period
of the 80’s has a lot to do with the evolving of this style.
Too much doesn’t exist in this style.
The more, the better!
Imagine a child in their mothers room trying on everything bright colored at once!
The decora girls and boys wear multiple layers of clothing and accessories.

– The main colors are bright like pink, yellow and orange.
– Decora also knows a dark style,
the base is black and this is decorated with all bright coloured accessories.
– Different socks from different length, fabric and colors are worn a top of each other.
Also leg warmers are very common.
– Multiple tops of different colors can also be worn on top of each other or
they wear a shirt with a very colorful / cute print.
– As for clothing accessories belts and ribbons are very good
to get even more color in the outfit.
– The most common footwear are sneakers in the style of all stars
and of course the laces are changed in a bright color.

Accessories are as you might have guessed a very important point in this style.

– A lot of bracelets and necklaces in different colors, but still it all looked very styled,
it is not like it is one big mess, you still can see the individual pieces.
– Plush are very popular to be worn attached to their accessories,
mostly are Sanrio figures like Hello Kitty or Disney figures,
or they wear those small coin pouches.
– Rings in the shape of cute animals, sweets and pastries are also very common.

How you decorate your hair is also very important!

– It is most common to have a natural hair color because this style
portrays a very childish style, little kids don’t color their hair.
– Pigg tails is a style that you will see the most, this goes for short and long hair.
– The decoration of the hair mostly exist of hair clips, bows, alice bands and ribbons.
The best tip on where to find cute hair decoration, go to the children section of clothing shops!
– It is very important that the placement of all the items in the hair doesn’t look too organized.

If it comes to make-up it is very simple!

– They wear only a little bit of make-up,
the big eye trend that you see with gyaru (gal) and lolita skips this style.
(These styles will be explained later in my blog)
– Nails can be left blank or painted in cute colors, you hardly will see fake nails on these girls.
– They do like to decorate their face with colored rhinestones or stickers.
(In the toy store you can find those big rhinestones even in the shape of hearts!)
(You can use fake eyelash glue to glue them to your face)
– Often you also see the Japanese face mask, you have tons of cute face masks in Japan
with prints from Sanrio, Disney and other cute figures.

My Decora nail example

You can see that other Japanese street styles get inspired by the decora style,
since about a year or two the sweet lolita’s are mixing sweet lolita with decora.
They call this OTT lolita, Over-the-top lolita.
Of course their outfits stay the same but they use accessories
in a way that a decora girl would do.

A style that can look very similar to decora is fairy kei.
Somehow it also got known as Spank, but Spank! Is a shop which sells the fairy kei style.
This style is still quite small in Japan,
that is why there is not that much information on the internet.
The biggest difference is the pastel colors that are mostly used.

Fairy Kei

The brand 6% Doki Doki from Harajuku Japan is typically a Fairy Kei brand.
You could say it is a more grown up style from decora if you look at the pictures of their models.
There are still many bright colors, but the outfits look more stylish and sexy.

This is me wearing Decora at an Anime convention, many many years ago.

Picture by: Kees Stravers
And a typical way to take a picture like Japanese girls do, with a mirror.
Together with my good friend Anna, she is a sweet lolita.
Outfit runndown, as far as I can remember where I bought it.
Hair accessories:
Big bow: Swimmer Japan
bow hair clip: Swimmer Japan
Smaller bow: River Island
Cherry clip: Hand made
Hello Kitty face clips: H&M
Other hello kitty clips: Bought in JapanRhine stones on face: Intertoys toy store
Face Mask: 100yen shop HarajukuLeft hand:
Ribbon ring: Heart E Japan
Heart ring: home made
pink bracelets: H&M

Right hand:
Macaroon ring: hand made
Cake ring: Closet Child Japan
Scrunchy: Free gift from Japanese magazine

Short rainbow: Paris Kids Japan
Ice cream: Closet child Japan
Long rainbow: Claire’s
White and pink beads: Hema Netherlands
Bear coin pouch: Bought in Japan
Pikachu: bought in Pokemon store Japan

Bag: Emilie temple Cute Japan

T-shirt: Liz Lisa Japan

Cardigan: Deary, bought online Japan

Suspenders: Bodyline Japan

Bright pink skirt: Bodyline Japan
Light pink skirt: ACDC Japan

Legging: H&M

Stripe socks: Hema The Netherlands

Blue sock: Bought in Japan
Pink sock: Action The Netherlands

Pink anklet: used to be a bag strap.

Shoes: K swiss
Laces: Van Haren The Netherlands

A lot was bought in Japan, but lately you can get a lot of similar items at H&M,
River Island and Forever 21. Good luck!


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9 jaren geleden
Leyla's Fashion Blog
11 jaren geleden

Thank you!

11 jaren geleden

OMG you are soo cute ♥
I love the japanese style and i've a lot of friends, who dressed like that ♥
They all are soo…ahwww !

11 jaren geleden

leuk gedaan 🙂 maar Decora is niet alleen kleurrijk. Net als bij Lolita, zijn er een soort substylen zoals Pink Decora, Rainbow Decora, Kid Decora, Dark Decora. Deze zijn nog al "basic", maar je kan ook een bepaald thema nemen. Pink Decora is de grote favoriet, vandaar dat je voornamelijk roze meisjes ziet. Ik zag dat je schreef dat er weinig zwart wordt gebruikt, maar dat klopt niet. Voor Dark Decora bestaat de outfit grotendeels uit zwart. Ik denk dat Decora door het tijdschrift FRUiTS is ontstaan (ongeveer). Omdat er op de zondag een tijd lang een straat in een… Lees verder »

11 jaren geleden

Leuk stukje! 😀

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